From punchy social media posts to information-rich case studies and ebooks, content should be written for your target audience in a way they understand and talk. This is why we recommend starting with market research to identify your target audience demographics, psychographics, behaviors, and interests. The better you know your audience, the more likely you are to reach them in a way that resonates and on a platform where they spend time. For example, you wouldn’t want to try to appeal to teens on Facebook or seniors on TikTok. Feeling overwhelmed or lost?

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